Google Lens – AI based visual search app

Google Lens is an app announced by Google during Google I/O 2017,  intended to bringing up relevant information using visual analysis

Google Lens is a smart camera app that can read and actually understand the information within your images. We’re not talking about the image metadata, but the places, names and even Wi-Fi passwords depicted in your photos. It can then offer up intelligent ways to deal with that information.

What does it do?

  1. Identify the type of flower in a photo .
  2. Provide details about a movie based on a poster.
  3. Show reviews and ratings for a business based off the storefront.
  4. Scan a flyer or document and identify email address, phone numbers, etc.

In short: Lens will scan photos you’ve snapped or saved and provide additional information about what is in the photo.

Google officially launched Google Lens on October 4 2017, with app previews pre-installed into the Google Pixel 2 although the rollout plan for others devices has not yet been officially announced. A preview of Lens has also been implemented into the Google Photos app for Pixel phones.

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